Some Books about Professional - Happy Professional Reading!

A masterful account of today's money culture, showing how the underpricing of risk leads to catastrophe

When it comes to markets, the first deadly sin is greed. Michael Lewis is our jungle guide through five of the most violent and costly upheavals in recent financial history: the crash of '87, the Russian default (and the subsequent collapse of Long-Term Capital Management), the Asian currency crisis of 1999, the Internet bubble, and the current sub-prime mortgage disaster. With his trademark humor and brilliant anecdotes, Lewis paints the mood and market factors leading up to each event, weaves contemporary accounts to show what people thought was happening at the time, and then, with the luxury of hindsight, analyzes what actually happened and what we should have learned from experience.

As he proved in Liar's Poker, The New New Thing, and Moneyball, Lewis is without peer in his understanding of market forces and human foibles. He is also, arguably, the funniest serious writer in America.

.
Price: $15.58 [Notify me when price goes down.]

In 1999, in The Return of Depression Economics, Paul Krugman surveyed the economic crises that had swept across Asia and Latin America, and pointed out that those crises were a warning for all of us: like diseases that have become resistant to antibiotics, the economic maladies that caused the Great Depression were making a comeback. In the years that followed, as Wall Street boomed and financial wheeler-dealers made vast profits, the international crises of the 1990s faded from memory. But now depression economics has come to America: when the great housing bubble of the mid-2000s burst, the U.S. financial system proved as vulnerable as those of developing countries caught up in earlier crises and a replay of the 1930s seems all too possible.

In this new, greatly updated edition of The Return of Depression Economics, Krugman shows how the failure of regulation to keep pace with an increasingly out-of-control financial system set the United States, and the world as a whole, up for the greatest financial crisis since the 1930s. He also lays out the steps that must be taken to contain the crisis, and turn around a world economy sliding into a deep recession. Brilliantly crafted in Krugman's trademark style--lucid, lively, and supremely informed--this new edition of The Return of Depression Economics will become an instant cornerstone of the debate over how to respond to the crisis.

.
Price: $14.89 [Notify me when price goes down.]

Of Galbraith's classic examination of the 1929 financial collapse, the Atlantic Monthly said:"Economic writings are seldom notable for their entertainment value, but this book is. Galbraith's prose has grace and wit, and he distills a good deal of sardonic fun from the whopping errors of the nation's oracles and the wondrous antics of the financial community." Now, with the stock market riding historic highs, the celebrated economist returns with new insights on the legacy of our past and the consequences of blind optimism and power plays within the financial community..
Price: $7.90 [Notify me when price goes down.]

Written in concert with Adobe's development of the Photoshop Lightroom 2 Beta, The Adobe Photoshop Lightroom 2 Book for Digital Photographers - by #1 bestselling computer and technology author, Scott Kelby - is the most complete and concise Lightroom "how-to" book for digital photographers of all skill levels.

In The Adobe Photoshop Lightroom 2 Book for Digital Photographers, Scott walks readers through the basics of Lightroom use, leading them to a brilliantly devised and super efficient digital photography workflow that dramatically improves productivity and allows photographers to spend less time processing photos and more time shooting them.

Throughout the book Scott shares his personal camera and Lightroom settings, as well as the studio-tested techniques he's developed for his own photography workflow. The book is written in his trademark step-by-step, plain English style, and because he knows what really works and what doesn't, he isn't shy to tell you flat out which tools to use, which to avoid, and why. This allows digital photographers of any skill level to jump right in using Lightroom like a pro from the very start, sidestepping a lot of the frustrations that typically haunt those unfamiliar with new applications…especially those as powerful as Lightroom.

What really sets The Adobe Photoshop Lightroom 2 Book for Digital Photographers apart from other Lightroom books on the market are the last two bonus chapters where Scott answers the questions, "In exactly what order am I supposed to do things in Lightoom," and "Where does Photoshop fit in to the mix?" Both chapters start with an on-location photo shoot, including full details on the equipment, camera settings, and lighting techniques. Readers then witness as he takes the photos from each shoot through the entire workflow process, to the final output of the 16"x20" prints. And, because he incorporates Photoshop seamlessly right into this workflow, you'll learn some of the latest Photoshop techniques for portrait and landscape photography as well.

If you're one of those people who learns best by actually doing the projects yourself; who learns best without all the complicated technical explanations and confusing jargon, and if you really want to start using Lightroom today to unlock the productivity secrets of "The new digital photography workflow,"---there is no faster, more "straight-to-the-point" or more fun way to learn than this groundbreaking new book, and you are absolutely going to love it! .
Price: $22.99 [Notify me when price goes down.]

Are you a programmer looking for a new challenge? Does the thought of building your very own iPhone app make your heart race and your pulse quicken? If so, then Beginning iPhone Development is just the book for you.

Assuming only a minimal working knowledge of Objective-C, and written in a friendly, easy-to-follow style, Beginning iPhone Development offers a complete soup-to-nuts course in iPhone and iPod Touch programming.

The book starts with the basics, walking you through the process of downloading and installing Apple's free iPhone SDK, then stepping you though the creation of your first simple iPhone application. You'll move on from there, mastering all the iPhone interface elements that you've come to know and love, such as buttons, switches, pickers, toolbars, sliders, etc.

You'll master a variety of design patterns, from the simplest single view to complex hierarchical drill-downs. You'll master the art of table-building and learn how to save your data using the iPhone file system. You'll also learn how to save and retrieve your data using SQLite, iPhone's built-in database management system.

You'll learn how to draw using Quartz 2D and OpenGL ES. You'll add MultiTouch Gestural Support (pinches and swipes) to your applications, and work with the Camera, Photo Library, and Accelerometer. You'll master application preferences, learn how to localize your apps into other languages, and so much more.

Apple's iPhone SDK, this book, and your imagination are all you'll need to start building your very own best-selling iPhone applications.

Reviews

"People ask me again and again about how to get started in iPhone development, but I never had a very good answer for them until now. Dave and Jeff's book starts at the beginning in clear English, making sure you understand the fundamentals with many large illustrations. From there, they progress into key concepts such as the MVC pattern and ImageBuilder fundamentals. Additionally, I find myself flipping back to it as a reference guide—the plethora of code samples make it a must-have."

—Steve Demeter, Creator of "Trism" and owner of Demiforce LLC

"Beginning iPhone Development delivers a clear picture of the entire development process from registering as an iPhone developer through creation of complete applications. There is a wealth of examples illustrating each feature of the iPhone. The authors did an excellent job of demonstrating "best practice" coding methodology throughout the book. You would be hard pressed to find a better guide to creating software for the iPhone."

—Aaron Basil, iDev2.com

"Dave Mark has always been the king of Mac programming authors, and now he's proven to be the reigning king for books on iPhone development!

"Beginning iPhone Development is the definitive guide for iPhone development, and anyone aspiring to develop for the iPhone should get this invaluable reference."

—Brian Greenstone, President & CEO, Pangea Software, Inc.

"Jeff and Dave have done an exceptional job exploring the iPhone SDK. This book is far and away the single best resource for iPhone SDK development. Developers will latch on to this book and find it useful as they create the next great iPhone application. If you're a developer with an interest in this amazing new platform, this is a must buy."

—Chris Stewart, Founder, iPhoneDevSDK.com

"If you're planning on coding for the iPhone, start here. Dave and Jeff know their stuff and also know how to explain it. I was amazed how much stuff they cover, from Hello World through analyzing user gestures. Not only do they cover the fun stuff like playing with the camera, they cover real-world development issues like localization. I learned a huge amount from them"

—Mark Dalrymple, Co-founder, CocoaHeads, and Principal Author, Advanced Mac OS X Programming

"Starting with an overview of the technology, how to approach the device, the authors lead us straight into the heart of iPhone development. As you progress, you'll learn more about various layout engines and view managers, as well as the more meaty topics like accelerometer and GPS APIs. This book is a must-have for anyone interested in getting started quickly and efficiently with iPhone development!"

—Chris Pelsor, Manager, Tarantell:Hybrid

Summary of Contents

1. Welcome to the Jungle
2. Appeasing the Tiki Gods
3. Handling Basic Interaction
4. More User Interface Fun
5. Autorotation and Autosizing
6. Multiview Applications
7. Tab Bars and Pickers
8. Introduction to Table Views
9. Navigation Controllers and Table Views
10. Application Settings and User Defaults
11. Basic Data Persistence
12. Drawing with Quartz and OpenGL
13. Taps, Touches, and Gestures
14. Where Am I? Finding Your Way with Core Location
15. Whee!
16. iPhone Camera and Photo Library
17. Application Localization
18. Where to Next?

About the Apress Beginning Series

The Beginning series from Apress is the right choice to get the information you need to land that crucial entry–level job. These books will teach you a standard and important technology from the ground up because they are explicitly designed to take you from “novice to professional.” You’ll start your journey by seeing what you need to know—but without needless theory and filler. You’ll build your skill set by learning how to put together real–world projects step by step. So whether your goal is your next career challenge or a new learning opportunity, the Beginning series from Apress will take you there—it is your trusted guide through unfamiliar territory!

.
Price: $26.39 [Notify me when price goes down.]

They were America's Team—the high-priced, high-glamour, high-flying Dallas Cowboys of the 1990s, who won three Super Bowls and made as many headlines off the field as on it. Led by Emmitt Smith, the charismatic Deion "Prime Time" Sanders, and Hall of Famers Troy Aikman and Michael Irvin, the Cowboys rank among the greatest of all NFL dynasties.

In similar fashion to his New York Times bestseller The Bad Guys Won!, about the 1986 New York Mets, in Boys Will Be Boys, award-winning writer Jeff Pearlman chronicles the outrageous antics and dazzling talent of a team fueled by ego, sex, drugs—and unrivaled greatness. Rising from the ashes of a 1–15 season in 1989 to capture three Super Bowl trophies in four years, the Dallas Cowboys were guided by a swashbuckling, skirt-chasing, power-hungry owner, Jerry Jones, and his two eccentric, hard-living coaches, Jimmy Johnson and Barry Switzer. Together the three built a juggernaut that America loved and loathed.

But for a team that was so dominant on Sundays, the Cowboys were often a dysfunctional circus the rest of the week. Irvin, nicknamed "The Playmaker," battled dual addictions to drugs and women. Charles Haley, the defensive colossus, presided over the team's infamous "White House," where the parties lasted late into the night and a steady stream of long-legged groupies came and went. And then there were Smith and Sanders, whose Texas-sized egos were eclipsed only by their record-breaking on-field perfomances.

With an unforgettable cast of characters and a narrative as hard-hitting and fast-paced as the team itself, Boys Will Be Boys immortalizes the most beloved—and despised—dynasty in NFL history.

.
Price: $14.35 [Notify me when price goes down.]

In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary Executive. This time, he turns his keen intellect and storytelling power to the fascinating, complex world of teams.

Kathryn Petersen, Decision Tech's CEO, faces the ultimate leadership crisis: Uniting a team in such disarray that it threatens to bring down the entire company. Will she succeed? Will she be fired? Will the company fail? Lencioni's utterly gripping tale serves as a timeless reminder that leadership requires as much courage as it does insight.

Throughout the story, Lencioni reveals the five dysfunctions which go to the very heart of why teams even the best ones-often struggle. He outlines a powerful model and actionable steps that can be used to overcome these common hurdles and build a cohesive, effective team. Just as with his other books, Lencioni has written a compelling fable with a powerful yet deceptively simple message for all those who strive to be exceptional team leaders..
Price: $11.99 [Notify me when price goes down.]

Book Description
Scott Adams "is a VERY tough act to follow." --Suzanne Tobin, Washington Post

In the tradition of The Complete Far Side and The Complete Calvin and Hobbes, Dilbert 2.0 celebrates the 20th anniversary of Scott Adams's Dilbert, the touchstone of office humor.

This special slipcased collection--weighing in at more than ten pounds with 600 pages and featuring almost 4,000 strips--takes readers behind the scenes and into the early days of Scott Adams's life pre-Dilbert and on to the success that followed when Dilbert became an internationally syndicated sensation.

Divided into five different epochs, Dilbert 2.0 gives readers a glance at some of Adams's earliest strips, like those created for Playboy, and a peek at an abundance of special content ranging from numerous rejection letters to Adams's first cartooning check, and more.

Adams personally selected the material for this collection and offers original comments and humorous asides throughout. Also included is a piracy-protected disc that contains every Dilbert comic strip to date and that can be updated as new cartoons are released.

.
Price: $44.89 [Notify me when price goes down.]