Some Books about Paramount - Happy Paramount Reading!

The Original 1918 Text.
Price: $8.00 [Notify me when price goes down.]

Roman Holiday, Sabrina, Funny Face, Paris When It Sizzles, Breakfast at Tiffany's these early films established Audrey Hepburn as the epitome of stylish grace and playful elegance. This collection of legendary and never-before-seen Paramount poster art, lobby cards, magazine covers, costume sketches, stills, and fashion photographs celebrates the golden era of Hepburn's career. Illuminating the more than 200 photos and illustrations are short essays on Hepburn's lasting influence, as well as a primer on collecting her memorabilia, offering a unique look at the woman who redefined Hollywood glamour and became one of the most enduring icons of fashion and film..
Price: $7.39 [Notify me when price goes down.]

Moderating to the Max provides you with detailed instructions for more than 20 techniques that will deepen focus group findings and bring life to a fading group. From perceptual mapping to personification, you will never again have to guess whether the technique is the right one for the occasion. This guide will enhance and broaden the work of moderators who already have a good foundation. With myriad examples and illustrations, the book's emphasis is on "play" and how fun exercises can inspire focus group respondents to reveal deeper motivations..
Price: $30.00 [Notify me when price goes down.]

Pulled from the hit film that made a hero out of a tetherball-loving guy with glasses and stellar dance moves, the words, phrases and speeches in "Napoleon Dynamite: The Complete Quote Book" capture the hilarious dialogue that worked its way into the hearts and mouths of millions of fans. Quirky, comical and yet somehow perfect for any situation, the lines included here are sure to inspire exasperated sighs, bizarre conversations and awkward exchanges in homes, schools and workplaces across the country. Sweet!.
Price: $0.86 [Notify me when price goes down.]

The Science of Getting Rich! This book is pragmatical, not philosophical; a practical manual, not a treatise upon theories It is intended for the men and women whose most pressing need is for money; who wish to get rich first, and philosophize afterward. It is for those who have, so far, found neither the time, the means, nor the opportunity to go deeply into the study of metaphysics, but who want results and who are willing to take the conclusions of science as a basis for action, without going into all the processes by which those conclusions were reached.

The 1910 classic from Wallace D. Wattles. The Science of Getting Rich has been noted as being the secret behind The Secret by The Secret's creator Rhonda Byrne when she was on Oprah!.
Price: $4.42 [Notify me when price goes down.]

Missed Fortune
Dispel the Money Myth-Conceptions--
Isn't It Time You Became Wealthy?

Why do people need this book?

Financial independence Wealth empowerment Millions of people dream about prosperity, many even take steps to achieve it, but few actualize the goal. Why? Missteps – flawed strategies – something this book calls "money myth-conceptions."

Missed Fortune empowers the reader with the knowledge to attain a greater degree of financial independence. Twenty-three reader-friendly chapters each reveal a wealth enhancement strategy that challenges common money myths, opening the way to personal prosperity.

Who should read this book?

Homeowners, IRA and 401k retirement plan participants, those desiring financial independence, retirees, and those already in a state of financial independence will all experience a meaningful transformation as they are enlightened by opportunities they didn’t know existed.

Why is Douglas Andrew an authority on this subject?

As a successful financial analyst, lecturer and consultant for nearly 30 years, Douglas R. Andrew has enabled clients nationwide to dramatically increase their financial independence. His comprehensive knowledge of tax issues, experience in financial planning and unorthodox insight have proven an invaluable asset to thousands of individuals. In this book, he shares his tested recipe for enhancing financial liquidity, safety, rate of return, and tax benefits – with a unique ability to take complex financial issues and make them simple to the layperson.

How is this book distinguished from other books on the topic?

Rather than reporting on the attributes and habits of millionaires, this book outlines specific common sense, yet unconventional, financial growth strategies. These principles simply, thoroughly educate the reader on how to methodically reposition and leverage one’s assets to substantially increase net worth. Readers are empowered by a clear plan for getting rich the right way – slowly and safely..
Price: $1.99 [Notify me when price goes down.]

Today's moms are not the ones you thought you knew!

Did you know that 32 percent of Gen-X moms have tattoos? This is just one of the fun and useful facts you'll find in this new book from the authors of The Great Tween Buying Machine

From their tattoos to their heavy reliance on the web for information, to their active partnering with their kids, moms today have changed. They aren't the moms you thought you knew. You'll learn how the new relationship between moms and kids affects purchase decisions and how to capture this new market. The days of manufacturing a good kid-focused product and putting some TV advertising behind are growing shorter, but after reading this book, you'll know how to handle this new environment.

Full of illustrations and facts to help you develop new products for the Super Consumer. You will learn:

-- The definition of the Four-Eyed, Four-Legged Consumer (4i4l).

-- How and why parenting has changed.

-- The life stages of the Super Consumer.

-- The motivations of kids and moms as consumers.

-- How the super consumer makes purchase decisions.

-- The size of the 4i4l market.

-- How the kid part of the 4i4l consumer thinks.

-- How to gather insights about the super consumer.

-- Media use by the super consumer, both kids and moms.

-- How to create effective advertising and products for the super consumer..
Price: $7.99 [Notify me when price goes down.]

How can you be immensely successful for many years, and yet not be imitated by competitors? Impossible, you say. Not so. Virgin Atlantic, the Body Shop, Apple Computers, and Birkenstock they all achieved this status, and there are ample additional examples. They cracked the secret of successful differentiation that is not imitated and are adored by customers who think that they are incomparable. Dr. Dan Herman calls it an Unfair Competitive Advantage. It's not at all unethical. Everyone has a fair chance of attaining such an advantage including, every reader of this book.

There is a secret to successful differentiation that is not imitated. It is a psychological secret that has to do with the way your competitors think. Most marketers today are MBA graduates who tend to think and operate in typical and predictable ways - you might call them MBA Clones. You can take advantage of their biases and outsmart them. In this groundbreaking book, Dr. Dan Herman not only reveals the secret of successful differentiation that is not imitated but also supplies you with a comprehensive set of practical rules and tools that will enable you to make an unfair advantage your reality.

Dr. Herman, a competitive strategy consultant with vast global experience, a seasoned CMO in a large corporation, a branding professional and a businessman, does not tell you to 'think out of the box' as so many do he provides you with a new and comprehensive toolbox for success.

You'll learn:

-- The secret of successful differentiation that is not imitated
-- How to scan methodically for both strategic and tactical opportunities for success
-- How to integrate a business model, a competitive strategy and a brand concept to create a unitary 'unique success formula' for your company
-- How to create marketing hits short meteoric successes
-- How to use electrifying marketing, just-on-desire branding and the brand drama approach to build emotionally powerful brands, and many other useful additions to your profit-generating arsenal of concepts and methods.

Using a plethora of examples from top businesses around the world, Dr. Herman offers a business oriented-point of view that is fresh and different, and even humorous at times. Even though this book will turn your thinking inside out, everything in it is practical and easily applicable in any kind of business..
Price: $29.25 [Notify me when price goes down.]

By 2010, 30 percent of the U.S. population will be over age 50. Even today, the over-50 segment has $750 billion in spending power and controls a majority of the nation's assets. The generation's front-runners are Leading-Edge Baby Boomers, founders of modern youth culture and then yuppie materialism. This essential marketing guide presents stimulating chapters that will show you:

-- Critical "bipolar metavalues" that influence the buying behavior of Leading-Edge Baby Boomers.

-- Select the right advertising media to achieve your marketing goals

-- LOHAS: a new lifestyle segment that's changing everything

-- How to plan and organize "bandwagon" Boomer events and promotions

-- Exceptional opportunities for reaching Boomers through the Internet.

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Price: $26.00 [Notify me when price goes down.]

If you're confused and disillusioned by the simplistic techniques and acronym-laden formulas coming at you from every direction about how to create a brand that attracts customers, and engages and delights them, you're in luck!

In this superbly readable and deceptively simple book, branding expert Tom Asacker explains precisely how today's successful brands are different from others, much different!

You'll finally realize why branding as media-based, image-making, and persuasive communication is rapidly losing its effectiveness, and why customers have tuned out the irrelevant chatter of dispassionate messaging and uninspired employees.

Written by one of the leading names in the new marketing revolution, this pioneering book will inspire entrepreneurs of all stripes, shake the sleep out of an organization, and renew a focus on creating the kind of value that customers are happy to choose, talk about, and make an integral part of their busy lives.

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Price: $19.25 [Notify me when price goes down.]